Seriously, for me, this post highlights the importance of thinking through how you're going to operationalise a variable if you're going to try to measure it.
Good one Tom!
koganbot
· 2 months ago
I often like posts that are influenced by Mark Sinker.
Jeffrey Henning
· 2 months ago
Social media monitoring tools typically oversimplify and just say that influence is the number of followers (in Twitter), friends (in Facebook) or Technorati rank (blogs). All so that they can then weight sentiment by influence.
In survey research, I've seen some WOM questions that quantify how many people you actually recommended a company to, with that used as a standin for influence.
Andrew Farrell
· 2 months ago
My comment on this older post by Mark S still kind of stands: influence is frequently just a seance (and generally of the knocking-the-table kind) where you summon up the dead and gone to sprinkle their magic dust on your new record. I remain very fond of Mark's claim that the only form of influence that he would recognise was 'produced the first album of' !
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Seriously, for me, this post highlights the importance of thinking through how you're going to operationalise a variable if you're going to try to measure it.
Good one Tom!
In survey research, I've seen some WOM questions that quantify how many people you actually recommended a company to, with that used as a standin for influence.