http://blackbeardblog.disqus.com/enThu, 29 Oct 2009 08:22:33 -0000http://blackbeardblog.tumblr.com/post/217102577#comment-21257005<p>This is a nice post, thank you for sharing it.</p>Market IntelligenceThu, 29 Oct 2009 08:22:33 -0000http://blackbeardblog.tumblr.com/post/217102577#comment-20493147<p>Doesn't this go back to the idea of the balanced scorecard? No matter what NPS advocates say, relying on one measure is dangerous (not least because of the knock on (potentially negative) effects it has on other factors). In the case of Twitter, if we considered followers, following, RTs, @replies and some sort of "velocity/recent activity" together (potentially with weighting), we would in a position to utilise a nuanced metric/metrics that are in turn difficult to game</p>curiouslypersistentMon, 19 Oct 2009 09:48:03 -0000