DISQUS

curiouslypersistent · 2 months ago

Doesn't this go back to the idea of the balanced scorecard? No matter what NPS advocates say, relying on one measure is dangerous (not least because of the knock on (potentially negative) effects it has on other factors). In the case of Twitter, if we considered followers, following, RTs, @replies and some sort of "velocity/recent activity" together (potentially with weighting), we would in a position to utilise a nuanced metric/metrics that are in turn difficult to game

Market Intelligence · 2 months ago

This is a nice post, thank you for sharing it.