Nice post - we do deep market research using online conversations as the raw material. We are using the WWW as a research ecosystem. For example we just did a project for a global client on "the meaning of entertainment". The scope of this project included 40 million conversations about entertainment over the last year.
Our strategists then use a set of sophisticated text analytics tools to pull apart this huge data set to uncover why people do what they do. We identify core motivations drivers and issues around brands, concepts and categories.
Fascinating work - and we are just at the beginning.
All Comments
Nice post - we do deep market research using online conversations as the raw material. We are using the WWW as a research ecosystem. For example we just did a project for a global client on "the meaning of entertainment". The scope of this project included 40 million conversations about entertainment over the last year.
Our strategists then use a set of sophisticated text analytics tools to pull apart this huge data set to uncover why people do what they do. We identify core motivations drivers and issues around brands, concepts and categories.
Fascinating work - and we are just at the beginning.
Thanks -
TO'B